Product Market Fit

As a founder - finding Product Market Fit and having a Go-To-Market Framework is the first exercise that you should be doing after you have developed your product.

This involves finding your

✅ TAM: Total Addressable Market
✅ ICP: Ideal Customer Profile
✅ Niche: A Specific area of your ICP that has the most value
✅ Buyer Persona: The person that you are speaking with at these organizations.

As you go further and further down the rabbit hole you are whittling away on the exact person and company that you want to target and go after.
Why not just go after everyone at the beginning?

Because you want to have the highest success and most valuable success stories at the beginning that you can then use to springboard yourself into other opportunities.

By doing this - you are REMOVING the barrier to entry and making it as easy as humanly possible for your customers to buy your product AND be happy with that purchase.

The Benefits of doing this:

✅ You are creating a unique way of selling your product that can then be repeatable and scalable.
✅ Your inevitable new sales hire is going to be exponentially more likely to succeed and allow you to not spend capital wastefully on people that don’t work out.
✅ This will go straight into your investor deck which will provide potential investors with a better picture on your businesses potential.