About us:
At Foundations Sales Consulting, we help technical founders who’ve built amazing products but struggle to turn that into scalable sales growth. We know your expertise is in product development, and that's where you excel. Our expertise is in helping you sell it effectively.
We start with our Power-Up Program (PUP)—an in-depth audit where we “pull back the covers” to understand your business, sales process, and growth challenges. This is where we dig deep into your current setup, whether it’s your CRM system, how you’re generating leads, or the structure of your sales team. We assess where things are working—and more importantly, where they’re not — so we can create a bespoke sales strategy designed specifically for your business.
Once we’ve developed that strategy, we move you into our Sales Incubator. This is the phase where we execute. We work hands-on with your team to put the plan into action, whether that means optimizing your CRM, setting up better lead generation systems, providing enablement & leadership or building a more effective sales process. Our focus is on delivering results—helping you scale sales, generate consistent revenue, and grow your business without losing focus on your product development.
In simple terms: we take care of the sales side, so you can keep building great products.
Guiding Principles
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Our mission is to empower tech companies to build scalable, high-performing sales teams that drive sustainable growth.
Through strategic guidance, tailored solutions, and hands-on execution, we help businesses optimize their sales processes, align their teams, and leverage cutting-edge technology.
We are committed to delivering measurable results, ensuring that every company we partner with is equipped to achieve long-term success and thrive in competitive markets.
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Our vision is to be the go-to partner for tech companies seeking to build world-class sales organizations.
We aspire to transform how businesses approach sales by creating innovative, data-driven solutions that not only drive revenue but also empower teams to reach their full potential.
We envision a future where every company, regardless of size, has access to the tools, processes, and strategies needed to scale effectively and lead their industry.
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Agility: We deliver results promptly and consistently, emphasizing speed in both internal processes and client projects.
Transparency: We foster open communication internally and with clients, recognizing transparency as the foundation of successful relationships.
Constantly Evolving: We embrace a culture of constant evolution, actively seeking opportunities to learn and implement new technologies.
Lean Into Failure: We cultivate a willingness to take risks, viewing failures as opportunities for growth and improvement, demonstrating patience as an organization.
Competitive Excellence: We instill a competitive spirit that drives us to excel in our endeavours, setting high standards for ourselves and our projects.
Community Support: We build a supportive community within our team, emphasizing collaboration, ensuring no team member is left behind, and fostering a culture of empathy and shared success.
Accountability and Responsibility: We hold ourselves accountable and take responsibility for our actions.
Have Fun: We believe work can be enjoyable with a good attitude, embracing humility in life, bringing out the best version of ourselves in places we enjoy.
No Assholes Allowed: Period. Only Zac gets a pass.
We Build on Idea, We Don’t Break Them Down: Self-Explanatory; never lead with “No” or “I don’t think that will work” when someone presents you with an idea, ask intelligent leading questions instead.
"Trust yourself, Trust your Training and Try Harder.” We believe in pushing boundaries and continuously challenging ourselves to grow. Trust in the skills you’ve developed, rely on your training, and always give that extra effort to go beyond what’s expected.
Meet Ari,
A specialst in scaling Account Executives (AEs) and Business Development Representatives (BDRs) through expert training and mentorship. With his proven methods, he can transform your underperforming team members into top-performing assets. Let Ari help you take your sales department to new heights. Ari has worked alongside HR Tech startups such as Dialogue, Workopolis and McLean and Company scaling their BDR and AE efforts.
About Me
I have a beautiful wife Debbie who is a teacher. She gave me two incredible boys Jayce and Ethan. In my spare time I love playing the guitar, cooking up a gourmet meal and going to the gym 6 days a week. At heart I’m a huge nerd since I was a kid loving Marvel, D&D and Magic the Gathering.
Meet Zac,
A seasoned expert in organizational development for revenue teams going to market, or looking to increase GTM efficiency and conversion. With his extensive experience scaling hyper-growth startups like Vena Solutions, SecondCloset (GoBolt), and Stratejm, he understands the unique challenges that come with building and nurturing successful sales reps, leaders and organizations.
About Me
I am an athlete, and an engineer, at heart - making constant learning and performance the things I have continued to value the most in my life. These values naturally enabled me to be a high-performing sales rep, and business leader, across the most technical industries in tech; and amongst some of the heaviest competition in North America.
Meet Elliot,
He has a consultative approach to selling that challenges conventional thinking and provides organizations with fresh perspectives on achieving objectives. His prior success has been hinged on his ability to build structure in uncertain environments and devising playbooks that lead to repeatable success. With his extensive experience supporting growth at various early-stage start-ups, he has helped businesses go-to-market and identify key growth opportunities.
About Me
As a lover of nature, live music, and golf, I relish the beauty of the great outdoors. When it's time to unplug, I can be found exploring new trails, fine-tuning the golf swing or taking in a live show. Life is about balance, and for me, that means enjoying both the tranquility of nature and the thrill of new challenges.