Is your business ready to hire a lead generation agency? For technical founders, outsourcing outbound sales can seem like an attractive solution for building a predictable pipeline, but timing is critical. In this blog, we break down the key steps to prepare your sales function, from refining your messaging and understanding key metrics like CAC and LTV, to building a repeatable outbound process. Learn how to avoid common pitfalls, determine if you're ready to scale with an agency, and explore alternatives that can drive growth before making the leap. Perfect for technical founders looking to scale smartly.

In the final part of our outbound sales series, we explore how technical founders can amplify their sales efforts by leveraging affiliates, referrals, SEO, and event marketing. Learn how to build powerful partnerships, create a structured referral program, and use SEO and strategic events to expand your reach and establish industry credibility. This guide offers a comprehensive look at integrating these indirect channels to create a balanced, scalable outbound sales motion that consistently generates high-quality leads and builds lasting client relationships.

Mastering outbound sales requires a balanced approach to both cold outreach and social selling. In this blog, we explore actionable strategies for technical founders looking to build a scalable outbound sales motion. Discover how precise targeting, effective messaging, and powerful tools can elevate your cold outreach, while relationship-driven social selling establishes credibility and nurtures long-term prospects. Whether you’re reaching decision-makers directly or building trust through social platforms, this guide provides a step-by-step approach to creating a consistent, high-performing sales pipeline.

Building an outbound sales strategy is essential for scaling your business as a technical founder, but it requires a thoughtful approach. In this blog, we dive into the key steps for creating your first outbound sales motion, from mastering cold outreach and social selling to leveraging marketing/SEO and affiliate/referral programs. Learn how to focus on the right channels, optimize your approach, and create scalable growth—without the need to hire a VP of Sales right away.